Translation
Addressing customers in their native language is essential to successful marketing. It helps create confidence in your products or services by enabling easy access to company and product information. Translation is the key component of the localization process. Good translation is usually not “word for word”. Rather, it accurately and completely conveys the meaning of the source material, while taking into account style and cultural nuances.
AMTC incomparable in-depth knowledge with the Middle Eastern and African markets allowed us to take the translation to the next level and upgrade it to “Transcreation”.
Transcreation is all about being creative with our translations. Rather than translate the words, we interpreter and apply the message to the target audience. We don’t stay faithful to the form of words but to the essence of their purpose. Through transcreation we ensure your advert, slogan, company name or website copy has maximum impact.
AMTC’s translators:
- are 100% native-speakers
- have industry specific backgrounds, such as in: automotive, education, energy, financial, healthcare, IT, legal, pharmaceutical, media, military, telecom…
- are professionally trained on marketing, communication, and advertising skills
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